WAEW · Talent agency · Dubai · 2026
A talent agency you can hear.
The brief
WAEW manages Dubai creators and makes the content that puts brands in everyone’s feed. Until now the agency lived on Instagram and in a PDF deck, and the domain was parked. The site had to do what the agency sells: stop the scroll on its own, inside the comic-print world the brand already owns.
The big idea
The shout
The open-mouth mark is the site’s performer. It shouts the brand awake on a canary field, then the roster parades past as halftone cutouts and takes a bow, one head at a time. Every surface reads as printed stock: flat brand fields, ben-day dots, 3px ink rules.
Desktop, captured live.
Under the hood
Pinned parade scrub on desktop, native scroll-snap strip on mobile
because the same roster has to feel like a stage on a laptop and a deck of cards on a phone
Fourteen creator portraits baked into halftone at build, never filtered live
because a CSS filter on every scroll frame is how a comic page starts to stutter
A comic-print projector for the campaign reels instead of a stock player
because a default player would be the one rendered object on a page where everything else is printed
